What Does it Cost to Self-Publish a Tarot Deck?

I wanted to post this for the aspiring deck creators to crush your dreams. I’m kidding. Sorta. Here’s the thing. If you’re aspiring to self-publish your own tarot deck, then I want to make sure you go in fully informed and with a very comprehensive strategic plan. Can you arrive at the other side of all this having earned some money? Yes, you can. If you’re smart. I’m hoping this post will help you to be smart.

A lot of indie deck creators kind of just wing it, forget to account for certain costs, and end up losing money on their venture. The rare success stories are lauded with such fervor that we start to believe that a financially successful tarot deck is the norm. Well it’s not. The norm is the deck creator who didn’t do the math right, and even though a healthy dollar amount was raised through crowdfunding, much of what was earned was inadvertently wasted, and the tarot deck never makes it past its first print run.

So if you plan on crowdfunding your deck production through a Kickstarter or Indiegogo campaign, then this post can help you ascertain how much you’ll really need to ask for. Or if you go the route of bootstrapping it yourself, what is that going to look like? How are you going to maneuver your budget planning?

To keep the topic streamlined, the only thing we’ll talk about here is money. Numbers. So we’re beginning the train of thought assuming you have a marketable tarot deck. If your deck is shit none of this matters. So assuming you have a product that can generate a healthy level of demand, let’s proceed.

In each of the tables here, you’ll see the line items are numbered along the left column. My notes will correspond with each numbered line item.


Let’s begin by itemizing your anticipated costs and expenses. How much money, in U.S. dollars, does it take to self-publish your tarot deck of 78 cards, packaged in a box, and accompanied by a little white booklet?

Also, don’t just look at the tables and end there. You have to read the line notes that explain where each expense description is coming from. Some line items you can probably cut out. Some will be cheaper for you. Though some may be more expensive. It all depends. So read the notes.

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