Physical Proofs Are In! Now Awaiting Full Shipment.

These arrived yesterday evening… on my birthday. I’ll get going on snapping more high-resolution, professional marketing shots of the cards soon enough.

The white ding you see in the top left corner of the box in the bottom center photo above does concern me, but if that’s the worst of it, then count me happy. I also think when you opt to go with such a solid-black matte finish, white dings like that are bound to happen.

As for the cards themselves, I’m quite happy. The cardstock is 350 gsm. That’s thicker than mass market standards, so you’re getting higher quality, but not as thick as 400 gsm (getting into the realm of oracle deck stock) where you can’t do the riffle shuffle. It was important to me that the cards are in fact functional in the hands of a real life tarot reader, but ultimately, you’re the judge of whether I succeeded at that. =)

There’s a little white booklet (literally titled “little white booklet”…ha…) that doesn’t have a whole lot in terms of meaty content, but I think will do the job in terms of orienting someone on the premise of the deck, assuming they haven’t been following my progress notes and therefore don’t already know. There was no way I could have fit any of the Book of Maps card by card, symbol by symbol content into this LWB so I didn’t even bother trying.

Okay, now for those who are actually interested in getting their hands on this deck, here’s the plan so far.

No, you did not miss the boat on some pre-order launch that came and went. It hasn’t happened yet. I don’t like to point and shoot without information, so that’s why I didn’t do an early bird pre-order offer.

Also, instead of following Business and Marketing 101 rules, I’m just going to tell you the plans as they come to me, so we’re always on the same page together, even if it means maybe later down the line we might have to also backtrack together. So just bear that in mind.

Continue reading “Physical Proofs Are In! Now Awaiting Full Shipment.”

Tarot of Enchanted Dreams: Deck Review

The Tarot of Enchanted Dreams by Yasmeen Westwood is a digital photography-collage tarot deck that transports the would-be enchantress into a fairytale fantasy. The color palette of blues, purples, pinks, and silver sets a mystical tone. If you were that little girl or boy who used to dream of being a princess in a faraway magical land of angels, fairies, and unicorns, then this is absolutely the deck for you.

At the craft of digital photo collage art, Westwood is talented. The layering is seamless, color tones adjusted to be perfectly complimentary, and the black borders very much work to balance out the artwork. The cardstock feels like industry standard, maybe somewhere between 300 and 310 gsm, not entirely sure. It’s also shiny, with a very glossy sheen.

Continue reading “Tarot of Enchanted Dreams: Deck Review”

What Does it Cost to Self-Publish a Tarot Deck?

I wanted to post this for the aspiring deck creators to crush your dreams. I’m kidding. Sorta. Here’s the thing. If you’re aspiring to self-publish your own tarot deck, then I want to make sure you go in fully informed and with a very comprehensive strategic plan. Can you arrive at the other side of all this having earned some money? Yes, you can. If you’re smart. I’m hoping this post will help you to be smart.

A lot of indie deck creators kind of just wing it, forget to account for certain costs, and end up losing money on their venture. The rare success stories are lauded with such fervor that we start to believe that a financially successful tarot deck is the norm. Well it’s not. The norm is the deck creator who didn’t do the math right, and even though a healthy dollar amount was raised through crowdfunding, much of what was earned was inadvertently wasted, and the tarot deck never makes it past its first print run.

So if you plan on crowdfunding your deck production through a Kickstarter or Indiegogo campaign, then this post can help you ascertain how much you’ll really need to ask for. Or if you go the route of bootstrapping it yourself, what is that going to look like? How are you going to maneuver your budget planning?

To keep the topic streamlined, the only thing we’ll talk about here is money. Numbers. So we’re beginning the train of thought assuming you have a marketable tarot deck. If your deck is shit none of this matters. So assuming you have a product that can generate a healthy level of demand, let’s proceed.

In each of the tables here, you’ll see the line items are numbered along the left column. My notes will correspond with each numbered line item.

YOUR COSTS

Let’s begin by itemizing your anticipated costs and expenses. How much money, in U.S. dollars, does it take to self-publish your tarot deck of 78 cards, packaged in a box, and accompanied by a little white booklet?

Also, don’t just look at the tables and end there. You have to read the line notes that explain where each expense description is coming from. Some line items you can probably cut out. Some will be cheaper for you. Though some may be more expensive. It all depends. So read the notes.

Continue reading “What Does it Cost to Self-Publish a Tarot Deck?”

Register for the 2018 Card Reading Magic Summit with Tori Hartman!

I’m honored to be selected as one of the speakers at the 2018 Card Reading Magic Summit hosted by Tori Hartman. She and I will be talking about the steps to becoming a six-figure mystic. So many of the folks I love dearly will also be speakers, so personally, I can’t wait!

Register for the Free Pass Today

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The free pass only gives you access to the live airing of each speaker’s segment. If you’d like open access to all interviews for two weeks after the event, so you can take a little longer getting through them, get the Bronze Pass for just $5. Even cooler: you get access to all past events, too! Come on. That’s pretty amazing. $5?

There are also Silver Pass and Gold Pass options for those serious about the craft. These interviews are with professionals in the sacred arts industry who will share with you their trade secrets, professional experiences, and expertise in the field. You don’t want to miss the event.

Plus, every speaker will be offering a free gift! Mine is a 62-page PDF excerpt of a textbook I’m putting together for a future online course, “Sole Proprietorship in the Sacred Arts.” You’ll get to read the first seven chapters in a PDF download that you’ll get for free when you register for the Summit.

The 62-page excerpt will share my own story, then some myths about the six-figure mystic, designing your business model, defining your voice, branding basics, and what I consider the most important chapter: how to create value.

Last week I released a sneak peek into the 62-page PDF:

The Magic of Prosperity Consciousness

Click to Download PDF

This week, I’m releasing another sneak peek:

Introduction

Click to Download PDF

If you register to watch my chat with Tori live, on September 15, 2018, at 9:30 am PT, then it’s free! Or you can register for a two-week access, for just $5, which includes access to all events for the Summit. Be sure to check out all the tiered options below.

Register Today

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Becoming the Six Figure Mystic: Tori Hartman’s 2018 Card Reading Magic Summit

I’m honored to be selected as one of the speakers at the 2018 Card Reading Magic Summit hosted by Tori Hartman. She and I will be talking about the steps to becoming a six-figure mystic. So many of the folks I love dearly will also be speakers, so personally, I can’t wait!

Register for the Free Pass Today

Click Affiliate Link

The free pass only gives you access to the live airing of each speaker’s segment. If you’d like open access to all interviews for two weeks after the event, so you can take a little longer getting through them, get the Bronze Pass for just $5. Even cooler: you get access to all past events, too! Come on. That’s pretty amazing. $5?

There are also Silver Pass and Gold Pass options for those serious about the craft. These interviews are with professionals in the sacred arts industry who will share with you their trade secrets, professional experiences, and expertise in the field. You don’t want to miss the event.

Plus, every speaker will be offering a free gift! Mine is a 62-page PDF excerpt of a textbook I’m putting together for a future online course, “Sole Proprietorship in the Sacred Arts.” You’ll get to read the first seven chapters in a PDF download that you’ll get for free when you register for the Summit.

The 62-page excerpt will share my own story, then some myths about the six-figure mystic, designing your business model, defining your voice, branding basics, and what I consider the most important chapter: how to create value.

And just for a sneak peek, here’s the seventh chapter included in the free excerpt: “The Magic of Prosperity Consciousness.”

You can download and check out the sneak peek seventh chapter (eight pages) right now!

The Magic of Prosperity Consciousness

Click to Download PDF

2019 Metaphysician’s and Metaphysical Day Planners

$25

The 2019 Metaphysician’s Day Planner

Okay, so at this point, I would reckon about 95% of the people who are going to be buying this have already bought this before and know all about my Metaphysician’s Day Planner already, so I’m not sure how much I really need to say about this thing? =)

If, however, you stumbled here by chance and so have no idea what I’m talking about, in 2017 I debuted a Metaphysician’s Day Planner, which you can read all about and see pics of here, the 2017 Metaphysician’s Day Planner.

I did one again in 2018, which you can watch a video walk-through of and read more about here, the 2018 Metaphysician’s Day Planner.

Product Description

You send me $25 via PayPal and then e-mail me at abelldelivers@gmail.com with the completed form (you’ll see it below) and within 3 business days, you’ll get a confirmation e-mail that your order has been received. If you don’t get a confirmation e-mail in 3 business days, something went wrong and we didn’t get your order, so contact us again to follow up.

However, the digital e-delivery of your order won’t arrive in your inbox until November 30, 2018.

What’s the $25 for? You get the digital files only (as a PDF e-delivered to your e-mail inbox) of the 2019 Metaphysician’s Day Planner. It is going to come formatted and ready for third party print-on-demand printing with a site, such as Lulu.com (it’s the most economical option I’ve found, and substantially cheaper than if you tried printing locally, but you can also home or office print it for free if you have that kind of access). I’m going to recommend that you get it spiral-bound for easy use.

Your $25 Day Planner includes customized options, such as:

  • Your choice out of three size options: (Option A) U.S. Letter, 8.5″ x 11″, (Option B) Trade Paperback, 6″ x 9″, (Option C) A4 European Standard, 8.27” x 11.69” or 210 mm x 297 mm
  • Your birth chart in Tropical Whole Signs (not Placidus), featuring decan rulers along the outer ring, both traditional and modern planetary considerations, a couple asteroids, and key personal sensitive points.
  • Your 2019 solar returns chart, but it’s not a true solar returns chart. It’s just a transit chart for your birthday in 2019 with location of birth changed to your current location of residence.
  • Your choice out of the provided options of what I refer to as “Divinity Pages” (only because I have no idea what else to call it). Click here to view all Divinity Page selections you can choose from.

You will get a folder full of lots of different day planner cover options. You can mix and match or choose any cover option you like. You do not need to tell me what your cover option is. You get all of them. You get to choose on your own time. OR! Create your own! Or customize, edit, modify, and change up any of the cover art options I send you!

You will also get the digital files only (both a PDF formatted digital file and also a MOBI e-book file to upload onto your e-reader) of a companion guidebook to the Day Planner. For those who have the 2018 Day Planner, don’t get too excited. It’s pretty much the same exact content as the 2018 one, only updated with some of the 2019 astro info.

Continue reading “2019 Metaphysician’s and Metaphysical Day Planners”

Rider-Waite-Smith (RWS) and Thoth Comparison with Spirit Keeper’s Tarot

Keys I to VII

Over the last few months as I shared progress photos of my card illustrations, especially when we got to the Minors, RWS folks started to get confused by my pictorial interpretations, though I think that’s because Thoth influences started to show up more prominently.

On my shortlist of objectives for creating Spirit Keeper’s Tarot, one of those objectives was to harmonize the RWS and the Thoth together, which I’m going to say right up front turned out to be a lot harder than I thought it would be. It was so hard for me that in fact at many points during the process, I was beating myself up and lamenting, damn, I’m failing so bad at this.

I figure a side by side review of the decks will help clarify some of the confusion about where I’m getting what for the symbolism I’ve opted to go with in Spirit Keeper.

To do that, I’m using The Original Design Tarot Deck published by Siren Imports for the RWS and the Thoth Tarot Deck published by U.S. Games for the Thoth. I printed a sample copy of my deck, which you see above on the very right, but this is not what’s going to be produced for sale. I printed this physical copy to scrutinize the lines, production quality, alignment, that kind of thing, and because of that, I’ve already spotted things that need to be fixed, which will get fixed before final production. So just bear in mind that what you see here for the Spirit Keeper’s Tarot is pretty damn close to what will be offered for sale later down the line, but with editorial improvements.

Speaking on the design of the Majors from my frame of mind, the voice of what I might describe as my inner genius came through more distinctly. And by genius I don’t mean hey look at me I’m objectively a genius, no. I mean that inner genius we all have that we need to go through the structured, methodical process to unlock. That inner genius is what I’m saying really came out.

I say that because I think something shifts by the time I reach the Minors. More on that later.

Keys VIII to XIV (with Thoth VIII and XI switched intentionally)

I’m picturing the cards in the exact order I drew them. You’ll see back in the First Septenary Keys I to VII, there were no human figures depicted. I had started the project with the intent on having no depictions of humans. Where human-like figures would be used, they’d be, like, you know, with an animal head or something, the way you see in The Emperor, or most of the face concealed from view, like The Empress.

Then I got to Key 8 Strength and broke that rule. Doh.

By the way, I devote a whole section in The Book of Maps, the companion guidebook that will go along with Spirit Keeper’s Tarot, to the Key 8 and Key 11 situation and my struggle with deciding how to approach the 8 and 11 switch, which funny enough, involves the Justice card and those goddamn balancing scales.

I felt like there had to be more to the reasoning for Waite’s switch than the order of the zodiac wheel. My speculation at the end of that struggle is it had to do with differing theology, so then I had to decide where my own theologies aligned.

Since I went with Key 8 for Strength and Key 11 for Justice, following Waite’s switch, for an easier comparison, in the above photo I switched 11 for 8 and vice versa in the row of Thoth cards.

Keys XV to XXI

Although there are inevitable nods to the Marseille, the reason I didn’t focus my intentions on actively integrating the Marseille is because for Spirit Keeper, my focus is on the esoteric and occult expression of the tarot. The Marseille is by original intention a deck of playing cards that later got appropriated into a form of divination or fortune-telling, whereas both RWS and the Thoth were from beginning to end intended as esoteric and occult expressions of the tarot. You could even argue that both the RWS and the Thoth tarot decks are the product of spell-crafting, born from fertile pools of knowledge and magical experience. That is why these two in particular are the chosen parents.

Continue reading “Rider-Waite-Smith (RWS) and Thoth Comparison with Spirit Keeper’s Tarot”

Publishing Your Tarot Deck: Always More Work Than You Bargained For

Life… can be so hard. In theory my card image files (like what you see above, the Ace of Swords) should be perfectly centered. But it’s not. As you can see after I superimpose the template guidelines that the manufacturer sent me. Look at where the blue line ends on the left side, then look at where it ends on the right– it’s not symmetrical. Also, all content must be within the blue line. Crap. Oh.. F me.

So let me explain before you’re like, wow, you have no idea what you’re doing. I had previously formatted these image files toward Manufacturer A while I was working on some digital sampling with Manufacturer A. For some reason I assumed there was some sort of industry standard, so what works for one should work for all others.

Continue reading “Publishing Your Tarot Deck: Always More Work Than You Bargained For”

Am I Creating a Fluffy Tarot Deck?

Ongoing working draft of the cards.

Nevermind that the premise of the Major Arcana for Spirit Keeper’s Tarot is to connect you to your Holy Guardian Angel, and therefore by definition is an angel tarot deck, which we all know occultists immediately giggle at, but now as I study how some of the imagery for the cards are coming along, I can’t help but giggle to myself and confess: oh man, I’m creating a fluffy tarot deck.

Maybe I can defend such an accusation by saying it’s not fluffy, it’s just a strong statement in favor of self-empowerment and an expression of religious faith. (But isn’t that what all designers of fluffy decks say? Crap.) Take The Tower, for instance. More commonly, the focus here is on a punishing Act of God, or having to tear down what you’ve so meticulously and painstakingly built, because you’ve built it wrong. There’s typically a forceful sense of calamity when you consider The Tower.

Yet here I’ve added a talisman to The Tower: I’ve given the Seeker an axe. There’s also blood dripping from the axe, suggesting that you’ve done this before; this isn’t your first time at the rodeo, so you know what you’re doing–you can do this. Also, if you consider the bigger picture here, we see that the serpent tail of the Demon is coiled around this tower, along with chains binding this tower to the Demon, so this destruction also destroys servitude to the Demon. There’s an element of liberation here.

Is that nice-washing The Tower card?

Continue reading “Am I Creating a Fluffy Tarot Deck?”

Drawing My Own Tarot Deck: Ruminations on the Court Cards

READ PREVIOUS POST IN THE SERIES

Rumination Notes:

Aces to Threes

Drawing the cards in sets of three, actual card size. This is how I begin.

I’ve been struggling with how to depict the tarot courts since back when I was still doing the Majors. And the whole time, I’ve been reading, brainstorming, researching, thinking– though no drawing– how the heck am I going to do this, and do this with any semblance of justice.

The more texts I studied on angelic correspondences to the elements, directions, and/or astrology, the more confused I got. Do I go Golden Dawn since up to this point so much of my point of view with the deck has been GD-influenced, or do I follow the lead of religious scholars turned mystics who say some of the Golden Dawn attributions for the Kabbalah are anti-Semitic in their source origins? How do I reconcile Christian mysticism, Jewish mysticism, and Islamic mysticism when it comes to angels? How do I also do it all with resonant subtext to Chinese, Taoist, and Buddhist ideas of angelic(-like) realms?

Also, when deck creators want to incorporate multiculturalism, they typically follow– shit–what’s his face–I can’t think of the name without looking it up. I’ve got it in an end note citation in Holistic Tarot if you really care. Anyway, Eden Gray followed what’s-his-face and everybody after Eden Gray followed Eden Gray so we go with this whole notion of Wands medium-hair, fair-eyed, Cups light-hair, light-eyed (or those two swapped), Swords dark-hair, medium-eyed, and Pentacles dark-hair, dark-eyed, so we typically end up with Asian or Middle Eastern for Swords and then Middle Eastern, Native American, or African for Pentacles. I opted not to go that route.

Agrippa made note of correspondences between geography, directionality, and the four elements, though he kept it relatively vague. Crowley then gave his thoughts on geography, directionality, and the four elements. His directionality conflict with Agrippa’s, but the geography and four elements kind of lined up. Well, lined up close enough to work for me. So that’s what I went with instead of what has become the more popular and trending ethnic associations for the four courts.

And that was just the tip of the iceberg of daunting considerations for the courts.

Drawing angel wings on the knights assembly line style…

The more I thought into it, the more stressed and nervous I got. And I did not want to go the direction of “screw everything and everyone, I’m gonna follow my intuition and channel it from my own higher consciousness” or whatever it is people say when they don’t want to listen to precedent or read books. How do I honor precedent and still acknowledge my intuition?

The art style for the deck I opted for is in the spirit of Renaissance humanism, a time when Christian mysticism and paganism merged in eclectic ways and mystics of that time were far more cosmopolitan and worldly than we folks today give them credit for being. I think the louder establishment voices of that time in history for structured Catholicism and the Church came as a knee-jerk reaction of the establishment to the subversive undercurrent of diverse thoughts that were emerging at the time.

Click to enlarge for viewing.

Continue reading “Drawing My Own Tarot Deck: Ruminations on the Court Cards”