What Does it Cost to Self-Publish a Tarot Deck?

I wanted to post this for the aspiring deck creators to crush your dreams. I’m kidding. Sorta. Here’s the thing. If you’re aspiring to self-publish your own tarot deck, then I want to make sure you go in fully informed and with a very comprehensive strategic plan. Can you arrive at the other side of all this having earned some money? Yes, you can. If you’re smart. I’m hoping this post will help you to be smart.

A lot of indie deck creators kind of just wing it, forget to account for certain costs, and end up losing money on their venture. The rare success stories are lauded with such fervor that we start to believe that a financially successful tarot deck is the norm. Well it’s not. The norm is the deck creator who didn’t do the math right, and even though a healthy dollar amount was raised through crowdfunding, much of what was earned was inadvertently wasted, and the tarot deck never makes it past its first print run.

So if you plan on crowdfunding your deck production through a Kickstarter or Indiegogo campaign, then this post can help you ascertain how much you’ll really need to ask for. Or if you go the route of bootstrapping it yourself, what is that going to look like? How are you going to maneuver your budget planning?

To keep the topic streamlined, the only thing we’ll talk about here is money. Numbers. So we’re beginning the train of thought assuming you have a marketable tarot deck. If your deck is shit none of this matters. So assuming you have a product that can generate a healthy level of demand, let’s proceed.

In each of the tables here, you’ll see the line items are numbered along the left column. My notes will correspond with each numbered line item.

YOUR COSTS

Let’s begin by itemizing your anticipated costs and expenses. How much money, in U.S. dollars, does it take to self-publish your tarot deck of 78 cards, packaged in a box, and accompanied by a little white booklet?

Also, don’t just look at the tables and end there. You have to read the line notes that explain where each expense description is coming from. Some line items you can probably cut out. Some will be cheaper for you. Though some may be more expensive. It all depends. So read the notes.

Continue reading “What Does it Cost to Self-Publish a Tarot Deck?”

Register for the 2018 Card Reading Magic Summit with Tori Hartman!

I’m honored to be selected as one of the speakers at the 2018 Card Reading Magic Summit hosted by Tori Hartman. She and I will be talking about the steps to becoming a six-figure mystic. So many of the folks I love dearly will also be speakers, so personally, I can’t wait!

Register for the Free Pass Today

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The free pass only gives you access to the live airing of each speaker’s segment. If you’d like open access to all interviews for two weeks after the event, so you can take a little longer getting through them, get the Bronze Pass for just $5. Even cooler: you get access to all past events, too! Come on. That’s pretty amazing. $5?

There are also Silver Pass and Gold Pass options for those serious about the craft. These interviews are with professionals in the sacred arts industry who will share with you their trade secrets, professional experiences, and expertise in the field. You don’t want to miss the event.

Plus, every speaker will be offering a free gift! Mine is a 62-page PDF excerpt of a textbook I’m putting together for a future online course, “Sole Proprietorship in the Sacred Arts.” You’ll get to read the first seven chapters in a PDF download that you’ll get for free when you register for the Summit.

The 62-page excerpt will share my own story, then some myths about the six-figure mystic, designing your business model, defining your voice, branding basics, and what I consider the most important chapter: how to create value.

Last week I released a sneak peek into the 62-page PDF:

The Magic of Prosperity Consciousness

Click to Download PDF

This week, I’m releasing another sneak peek:

Introduction

Click to Download PDF

If you register to watch my chat with Tori live, on September 15, 2018, at 9:30 am PT, then it’s free! Or you can register for a two-week access, for just $5, which includes access to all events for the Summit. Be sure to check out all the tiered options below.

Register Today

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Becoming the Six Figure Mystic: Tori Hartman’s 2018 Card Reading Magic Summit

I’m honored to be selected as one of the speakers at the 2018 Card Reading Magic Summit hosted by Tori Hartman. She and I will be talking about the steps to becoming a six-figure mystic. So many of the folks I love dearly will also be speakers, so personally, I can’t wait!

Register for the Free Pass Today

Click Affiliate Link

The free pass only gives you access to the live airing of each speaker’s segment. If you’d like open access to all interviews for two weeks after the event, so you can take a little longer getting through them, get the Bronze Pass for just $5. Even cooler: you get access to all past events, too! Come on. That’s pretty amazing. $5?

There are also Silver Pass and Gold Pass options for those serious about the craft. These interviews are with professionals in the sacred arts industry who will share with you their trade secrets, professional experiences, and expertise in the field. You don’t want to miss the event.

Plus, every speaker will be offering a free gift! Mine is a 62-page PDF excerpt of a textbook I’m putting together for a future online course, “Sole Proprietorship in the Sacred Arts.” You’ll get to read the first seven chapters in a PDF download that you’ll get for free when you register for the Summit.

The 62-page excerpt will share my own story, then some myths about the six-figure mystic, designing your business model, defining your voice, branding basics, and what I consider the most important chapter: how to create value.

And just for a sneak peek, here’s the seventh chapter included in the free excerpt: “The Magic of Prosperity Consciousness.”

You can download and check out the sneak peek seventh chapter (eight pages) right now!

The Magic of Prosperity Consciousness

Click to Download PDF

2019 Metaphysician’s and Metaphysical Day Planners

$25

The 2019 Metaphysician’s Day Planner

Okay, so at this point, I would reckon about 95% of the people who are going to be buying this have already bought this before and know all about my Metaphysician’s Day Planner already, so I’m not sure how much I really need to say about this thing? =)

If, however, you stumbled here by chance and so have no idea what I’m talking about, in 2017 I debuted a Metaphysician’s Day Planner, which you can read all about and see pics of here, the 2017 Metaphysician’s Day Planner.

I did one again in 2018, which you can watch a video walk-through of and read more about here, the 2018 Metaphysician’s Day Planner.

Product Description

You send me $25 via PayPal and then e-mail me at abelldelivers@gmail.com with the completed form (you’ll see it below) and within 3 business days, you’ll get a confirmation e-mail that your order has been received. If you don’t get a confirmation e-mail in 3 business days, something went wrong and we didn’t get your order, so contact us again to follow up.

However, the digital e-delivery of your order won’t arrive in your inbox until November 30, 2018.

What’s the $25 for? You get the digital files only (as a PDF e-delivered to your e-mail inbox) of the 2019 Metaphysician’s Day Planner. It is going to come formatted and ready for third party print-on-demand printing with a site, such as Lulu.com (it’s the most economical option I’ve found, and substantially cheaper than if you tried printing locally, but you can also home or office print it for free if you have that kind of access). I’m going to recommend that you get it spiral-bound for easy use.

Your $25 Day Planner includes customized options, such as:

  • Your choice out of three size options: (Option A) U.S. Letter, 8.5″ x 11″, (Option B) Trade Paperback, 6″ x 9″, (Option C) A4 European Standard, 8.27” x 11.69” or 210 mm x 297 mm
  • Your birth chart in Tropical Whole Signs (not Placidus), featuring decan rulers along the outer ring, both traditional and modern planetary considerations, a couple asteroids, and key personal sensitive points.
  • Your 2019 solar returns chart, but it’s not a true solar returns chart. It’s just a transit chart for your birthday in 2019 with location of birth changed to your current location of residence.
  • Your choice out of the provided options of what I refer to as “Divinity Pages” (only because I have no idea what else to call it). Click here to view all Divinity Page selections you can choose from.

You will get a folder full of lots of different day planner cover options. You can mix and match or choose any cover option you like. You do not need to tell me what your cover option is. You get all of them. You get to choose on your own time. OR! Create your own! Or customize, edit, modify, and change up any of the cover art options I send you!

You will also get the digital files only (both a PDF formatted digital file and also a MOBI e-book file to upload onto your e-reader) of a companion guidebook to the Day Planner. For those who have the 2018 Day Planner, don’t get too excited. It’s pretty much the same exact content as the 2018 one, only updated with some of the 2019 astro info.

Continue reading “2019 Metaphysician’s and Metaphysical Day Planners”

Tarot Summer School 2018

Click to reserve your Season Pass! $199. Installments available.

This is my third year participating as a master class instructor at Tarot Summer School and the line-up is spectacular. You’re not going to want to miss this intense semester, so get the Season Pass!

You get lifetime access to any course you purchase. If there are 7 courses you’re interested in and you buy each separately, that’s almost the cost of the Season Pass. For $199, you’ll get all 13, and get access to the courses for life. So it’s not like you have to do all 13 courses this summer. Buy it this summer and save it for later. Revisit the courses as frequently as you like. It’s a pretty incredible deal when you think about it. Click on the banner above to book your Season Pass, or check out the courses separately below.

I’ve hyperlinked the titles to their respective course description page at the Tarot Readers Academy. There are also hyperlinks for each instructor’s own website or professional landing page. That way if there are any names you’re not familiar with, you can learn more about their work.

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Tarot, Occultism, and Modern Witchcraft at Tarot Summer School 2018

COURSE DESCRIPTION

This course is structured after a graduate-level seminar with a series of lectures plus guided tarot readings ritualized and crafted to show rather than tell you about tarot in witchcraft. We’ll mimic an oral tradition where you listen to me talk about the who, the what, and the why, alongside my perspectives on the how. You may want to take notes throughout the course, for both the lecture and training modules, so that beyond this course, you’ll have a consolidated reference file on occult tarot.

The lecture portion covers a comparative analysis of exoteric, psychology-based tarot reading and esoteric, psychic-based tarot reading, and also tarot as a witch’s tool. We’ll cover the history and legacy of tarot in Western occultism, focusing in on applying Hermetic principles to the tarot, and consider the role of tarot and witchcraft in the modern era.

The practicum portion will be a series of guided tarot readings and training videos to demonstrate the basics and preliminary exploration of using tarot to commune with your Holy Guardian Angel, spell-craft for financial gains, extracting cards for talismans, petitioning forth spirit entities to conduct a divinatory reading, using tarot to commune with land spirits or assess the characteristic properties of a land, and tarot in pathworking, with proprietary training models shared on how to enhance your clairvoyance and clairaudience during a tarot reading.

Continue reading “Tarot, Occultism, and Modern Witchcraft at Tarot Summer School 2018”

Your Year Ahead Twelve-Month Tarot Forecast Reading

Selecting a significator card. Deck pictured: Golden Universal by Lo Scarabeo.

For quite a while I offered a Year Ahead twelve-month forecast reading, but I received so many requests in 2017 that the reading type burned me out. So I won’t be offering it in 2018, but it’s an incredible tarot reading methodology and one you can absolutely do for yourself. So in this post I’ll show you how you can do my Year Ahead forecast reading all on your own.

The Year Ahead forecast reading consists of the following steps:

  1. Solar Return Astrology Analysis
  2. Preliminary Four Worlds Reading
  3. Elemental Key for the Year
  4. Twelve-Month Four-Quarter Projections
  5. Six Points Revelation Spread
  6. Power Word for the Year

Now let’s address each in turn.

Continue reading “Your Year Ahead Twelve-Month Tarot Forecast Reading”

On Tarot Certification – Redux

Italian Playing Cards (circa 15th century). From the Rosenwald Collection at the National Gallery of Art.

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Three years ago I wrote about my experience with tarot certification through the Tarot Certification Board of America, which is now defunct and any piece of paper you received from them is in effect defunct. Fortunately, the experience for me was all about the experience and that was a lot of fun for me. Going through the exercises, motions, and prompts was quite the enrichment, so I have nothing whatsoever to gripe about. I went through the process for the fun of it. Had I gone through the process for the sake of tarot certification, well then, I would probably be quite pissed right about now, considering my grandiose title of Certified Tarot Master is meaningless. (Not that I’m claiming it was ever at some point meaningful, but.. arrgh.. you know what I mean.)

Today, there are dozens of privately-held tarot certification programs out there and lately I’ve been experiencing a trend of inquiries in my inbox asking me for my opinion on tarot certification.

Then, recently…as in last week…there was a bit of a public misunderstanding where some folks thought I commercially endorsed a particular tarot certification program since my name, face, and my words endorsing a totally different thing was attached to that certification program and, well, let’s just say there was some misunderstanding that ensued and my right of publicity was put into question. Fortunately, the misunderstanding was quickly and amicably resolved and all is right with the world again. As a result, I’d like to just memorialize my take on the whole tarot certification issue.

Continue reading “On Tarot Certification – Redux”

A Lawyer’s Perspective on Why Copyright Infringement is So Hard to Fight

Terence Ward over at The Wild Hunt wrote a great piece, “You call it sharing but pagan authors call it stealing,” on copyright infringement in the pagan community and more specifically, pagans thinking it’s okay to upload the entire books of pagan authors and sharing it on Facebook.

A Facebook group called The Wiccan Circle has uploaded the digital files to hundreds maybe thousands of books by pagan authors and are disseminating those copyrighted books for free download. I wanted to get to the bottom of it on my own, so I put in a request to join the group. Unfortunately, I still haven’t been let in, hehe, so truth be told, at this point I don’t actually have any personal knowledge of the allegations. I’m relying entirely on Ward’s reporting of the facts.

For this particular post, I want to address why copyright infringement claims under the DMCA (Digital Millennium Copyright Act) are so difficult to follow through with, from a lawyer’s perspective. I’m a corporate transactions attorney who works in-house at a venture capital firm in the Silicon Valley, so I know my way around intellectual property law. I’ve tried major copyright infringement, trademark, and patent suits in both state and federal court, some of those cases making headlines in the news. I’ve worked in entertainment law and represented independent artists and writers against major production companies in Hollywood, major cosmetics companies, and more. That’s the background context I’m coming from in writing this post.

Continue reading “A Lawyer’s Perspective on Why Copyright Infringement is So Hard to Fight”