Gender Discrepancies in Viewership

Data collected from 2023

My interest in this particular consideration piqued earlier in 2023 when I noticed a sharp change in the gender demographics of who views my Youtube channel, which appears to have shifted just as the subject matter of my channel’s content shifted, from being tarot dominant to more I Ching.

Though I don’t have any screenshots to show, back in 2018 and well into 2019, the gender demographics for my Youtube channel was something closer to 20% Male and 80% Female, and that checks out for most of Tarot Tube and witchy content creators, especially among witchy content creators who present as female. I did notice that after 2019 when I started making more Taoist occultism content on the channel, the demographics shifted slightly to 30% Male and 70% Female.

(For clarification, when we say Male or Female, these are per the identifications opted in by the users.)

I didn’t follow the analytics too closely, so I can’t pinpoint exactly when the shift happened, but in early 2023, per the screenshot image above, I noticed suddenly that the demographics were closer to 50/50, which is in fact strange for the tarot and witchy communities and stranger yet for female-presenting content creators like me. You don’t typically see 50/50 demographics for viewership when it comes to tarot and witchy content. There’s typically an underrepresentation of men.

Continue reading “Gender Discrepancies in Viewership”