When you’re running a personal venture that’s heavily reliant on e-commerce, and you’re a small potato like me operating said venture out of your home in your pajamas, with a full face of makeup and nice shirt on only when you’re making a video, choosing which promotional tactics to work on can be hard and–for my fellow professional tarot readers–a very Seven of Cups sort of inquiry. You can’t do it all, because it’s just you. So how do you channel your marketing energies in the most productive way? I can’t answer that question for you, but I’ll share with you my experiences on what worked and what didn’t.
This post will address sponsored ads on Facebook, advertising via your own social media platforms and social media in general, blogging or vlogging content, newsletters or direct mailings, local bulletin boards, and giving away free stuff.