Some of you may know of the online video companion course to Holistic Tarot already. I put out the first few video lectures for the series this past week. The videos supplement the study guides and handouts, which supplement the book, Holistic Tarot. To check out the course outline and description, click on the above hyperlinked banner. This blog post is just to offer some of the behind-the-scenes commentary.
Offering a Beginner’s Tarot Course
I have been pressed ad nauseum about offering a beginner’s tarot course. While I haven’t felt called to start production of materials with that specific intent in mind, as in an online multi-media course that teaches you how to read a deck of cards, I wrote Holistic Tarot with that specific intent (i.e., to instruct on tarot at the beginner level) in mind. Then when the book launched back in 2015, I created a portfolio of syllabi, study guides, and handouts to help people navigate the 800+ pages. That was my “beginner’s tarot course.”
Still I got pressed. Apparently that wasn’t what many of you folks had in mind when you think “beginner’s tarot course”?
If you haven’t watched the episode of ArwenTalks where Arwen Lynch interviews author and deck creator Jaymi Elford about the Triple Goddess Tarot, then do so right now. It’s a fantastic interview and Jaymi gives you incredible insights into her deck creation process. I count Jaymi as one of the tarot community folks I’m closest to, so I’ll disclose the potential bias upfront. I adore her, so it’s going to be a bit hard for me to not by extension naturally adore everything she does. However, I’ll try my best to remain neutral and objective. I’ll even throw in some criticism. Promise.
The deck is produced by Lo Scarabeo with art by Franco Rivolli, an Italian illustrator who produces some of the world’s best pagan-inspired art. So the Elford-Rivolli team is going to be a powerhouse. The color palette was well thought out, as you can see above, and I love how Triple Goddess uses the structure of tarot to tell the story of the Triple Goddess, an archetypal motif found across many cultures, East and West, and not just in specific strands of pagan faiths.
Holistic Tarot gets criticized for allegedly being unkind in its treatment of practitioners of craft, in particular witchcraft. Folks have interpreted my book as proposing that the magic of divination ought to be stripped of tarot entirely and that I’m telling you to approach tarot from a staunchly atheistic point of view. I wonder why for so many, life choices must be so mutually exclusive. Why does my personal spirituality let alone religious beliefs need to be apparent in everything that I produce?
The book’s tone has never been shy or misleading about taking an academic approach to understanding tarot. That is hardly a concentrated attempt to strip magic from tarot, an allegation rendered even more absurd if you know anything about my personal background. Also, I wrote Holistic Tarot as a beginner’s tarot book with a specific target reader in mind.
My intention for the book is to get you to a level of technical mastery over tarot. Technical mastery. That means yes, in the beginning, magic is stripped of the tarot the same way when you first learn a musical instrument for the purpose of someday mastering it, you strip all artistry from the practice of that instrument.
During your first 10,000 hours of lessons for mastering violin, it’s about how you hold the bow, how to string your own instrument, how to straighten your own bridge, how to tune your instrument, how to hold a whole note with no vibrato, not allowing you to use any vibrato at all until you’ve mastered your bow work, then how to master the vibrato, perfecting the execution of various techniques, rote learning, stripping you of all personal creativity and compelling you to learn technique your teacher’s way, playing boring scales and etudes until your fingers are blistered and your neck is bruised. It’s hardly musical at all. You could argue that such an approach is stripping the musicality from music.
Recently Arwen started a Tarot Tag consisting of 15 really interesting questions, #tarottag15. You can watch her original video here. I’m still a blogger at heart, not a vlogger, so I’m going to join in on the tag via blog post.
The Botanical Inspirations deck published by U.S. Games is one of the most exquisite botanicals inspired decks I’ve ever come across, and from these photos, I’m so sure you’ll agree. How lovely of a hostess gift would this be for that loved one cooking Easter Sunday dinner for you! Or a gift for celebrating the upcoming Beltane?
Botanical Inspirations is created by Lynn Araujo and the artwork is from the portfolio of painter and botanist Pierre-Joseph Redouté (1759 – 1840). The copyright page of the guidebook notes Nora Paskaleva as the designer of the deck. What I love most, though, is the rich content contained in this beautiful box.
I’m so unqualified to talk to you about search engine optimization that even the idea of this post is hilarious. My own site is not well-polished, littered with typos, I don’t hire any professionals to do any of anything for me, no fancy logo that I hired a freelancer in Portland to design for five figures, no impressive webpage design, no paid-for templates or infrastructure, just me on my home desktop with a mug of coffee, WordPress login, and access to Google search when I need to figure out how to do something.
Yet in terms of getting my name out there and generating buzz, I think I’m doing okay. In fact, I’m doing more than okay and it’s a total hoot how well I’m doing because I have no clue how I got here. Well I had no clue. To write this post, I did some deconstruction and tried to unpack the path I took to see if I might be able to offer some useful insights on, err… SEO.
Damn, I can’t even type that sentence with a straight face. It’s as absurd as me offering expert advice on molecular engineering. Anyway, take it or leave it, here are my observations on how to optimize your SEO.