Tarot Party Readings: Get Jenna Matlin’s Have Tarot Will Party

Have Tarot Will Party by Jenna Matlin is an easy-to-read, accessible orientation to the business of tarot reading. Reading this book is like having your own personal tarot business mentor, giving you solid guidance every step of your way.

Matlin shares how she got started as a professional tarot reader, working festivals, doing the brick and mortar, and her incredible journey all the way to the top of the field.

Today, most tarot businesses have gone online (and stay online), and even most tarot business coaching programs focus on e-commerce. There’s an entire segment of business and professional opportunities open to you in your locale, which you might be ignoring! Jenna Matlin teaches you how to tap in to those local markets, and how to truly make a name for yourself in your region.

If you’ve been meaning to add party readings to your professional work as a reader, but aren’t sure how to get started on that, then Have Tarot, Will Party is the book for you. How do you keep from making rookie mistakes? Matlin gives you all the insider tips and industry secrets that no one else will. How do you get booked for readings? How do you develop your local or regional platform so that you get booked consistently for party readings?

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How to Earn $50K or More as a Part-Time Professional Reader

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Did I get your attention with that gimmicky blog title? Let me get even more specific with my gimmick. Learn how to earn $50K or more from working 27 hours per week.

After being bombarded by online gurus claiming they could teach people how to earn six figures from a home business, most of them offering spiritual services, and believing that there is such a code to earning those six figures, I challenged myself to crack that code and see if I could engineer such a formula.

I couldn’t.

But, I did figure out how to earn 50K, actually I contend to you more than that, from working what is essentially a 27 to 30 hour part-time work week, from home, as an entrepreneur.

At least I think I did. Anyway, I’ve written up my findings.

Whether you decide to go crazy and tack on 27 hours of extra work to your current working schedule to launch a spiritual service venture part-time (technically, a 27-hour work week counts as “part time”) or you’re aspiring to go full-time as a professional reader offering spiritual services and want some tips, I’ve put together a little handbook that instructs on a formula I came up with for achieving the targets I listed: $50K in earnings from a spiritual business service by putting in a 27 hour work week.

Intrigued?

Then download the handbook. I offer it in both PDF and DOC file formats.

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Workbook for Devising Your Professional Tarot Business Plan

The Efflorescent Tarot by Katie Rose Pipkin (Self-Published)
The Efflorescent Tarot by Katie Rose Pipkin (Self-Published)

Note: What synchronicity. Theresa Reed of The Tarot Lady asked me to contribute to a really cool piece, “Best Tarot Business Advice from 22 Tarot Pros.” And I had scheduled this post to go live in the same week. Definitely check out Theresa’s blog. It’s one of my favorites.

* * *

So you’ve always been kind of a weirdo. An intuitive weirdo, no less. You read tarot cards. Scrying with a crystal ball is not out of your realm of conceivable possibilities. Also, for the last who-knows-how-long, your friends and family have been asking you to divine for them. You hear the calling to do this as a professional now. That’s right. You want to launch a professional service in divination. Although you’re no computer whiz, you do know your way around the Internet. So you’re thinking, gee, I think I could launch an online business where I do tarot readings for people from home.

What do you do now?

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Practice Tips for Tarot Professionals Who Offer Online Services

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This article will focus on practice tips for tarot professionals who offer online reading services. That can mean you advertise or market your tarot reading services on a business website, offer tarot reading services delivered by e-mail or other electronic means, or will in any way be engaged in commercial transactions online with clients or prospective clients. If that sounds like what you’re doing, then you may or may not find something practical in this long, verbose blog post. (Yes, this is another one of those doozy posts by me…)

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9 Easy Ways to Increase Publicity for Your Professional Tarot Services

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Hey you, budding tarot professional, you. Trying to figure out how to get the word out about the tarot business you just launched? Looking to work for hire as a tarot professional but the concept of PR and marketing intimidates the crap out of you? Here are 9 easy ways you can start. You can do all 9 of these this week, right now, I promise.

So. Treat this post as a checklist. Don’t know where to start with your PR and marketing? Start here, 1 through 9. Complete all of these and you’ll be off to a fantastic start. [This is kind of assuming you’ve already done the social media basics, like gotten your own domain name URL, created a Facebook page for your new business, and created a Twitter or Instagram account.]

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Fees, Math, the Startup Tarot Professional, and Why You Need Goodwill

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So you want to start a tarot reading business from scratch, huh? Well, before you do, here are some numbers you might want to confront and, after confronting them, understand why goodwill is critical to success in this profession.

Also, why should you have numbers in your head? Because once you have a solid idea of the number of tarot readings you need to do to make a certain amount, your break-even point, etc., then the more defined your goals are. When you have clearly defined goals, you are a lot more likely to succeed.

Now, granted, you’ll have to start by assuming U.S. jurisdiction only. I’ve found that Americans are a lot more conservative and even more resistant to the idea of tarot than, say, their neighboring Canadians, the Brits, Europeans, or Australians. So there’s that. However, Americans (generally here) seem to be willing to shell out more money for a tarot reading than some Asian countries. What you can realistically charge for a tarot reading in China, India, Indonesia, or the Philippines is going to be less than what you can charge in the US, and what you can charge in the US is less than the going rates in the UK. At least those were my informal findings.

Surveying 113 people (across the United States only), the average lay person will risk $10.00 for a 15 minute reading from a tarot professional who the lay person is not familiar with. However—and there is very large and bold “but” here—if you, the tarot professional, have loads of positive testimonials, good reviews, are referred by word of mouth from a friend, or have established your professional credibility, then the dollar amount risked goes up exponentially, and that is a very important point that I will get to later.

What that means for the beginner tarot professional who is hanging out that shingle for the very first time is this: if you are a complete unknown with no established credibility, then according to my findings, you can start at charging $10.00 for a 15 minute reading and make money. If you charge more than that, the chances of securing clients goes down. However, as you build credibility and develop your reputation, then your rates can go up respectively.

If you’re asking me, the following would be my thoughts (and really, I’m not the one to ask for oh so many reasons, ranging from I stink at math, have zero background in accounting or finance to I’ve never actually launched a professional tarot business before; however, for whatever little it’s worth, I am a business lawyer and have counseled numerous startup businesses with their launches).

[Warning: This is a very long post. Unless you are, like, super crazy serious about going pro and have been thinking about the numbers for going pro, I don’t really expect you read the whole thing.]

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Professional Tarot and Tax

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If this isn’t your first rodeo in the tarot business, then everything provided here is going to be familiar to you. However, newbies might be able to get some pointers from this post, so I write this for you, dear professional tarot newbies.

Once you decide to go professional as a tarot reader, even if it’s a side business you do a couple hours every other day, it’s still a business. You’ll want to decide on the form of that business, whether it is a sole proprietorship, limited liability company, partnership, or corporation. I talk about that a bit in a chapter of my forthcoming book Holistic Tarot (due out January, 2015, though you can pre-order it now, here from Random House or here from Amazon or here from B&N; what, you didn’t think there’d be a shameless self-promoting plug somewhere in here?).

The following info would generally apply no matter what business form you take. Even if you’re doing your tarot business as you and are just filing a Schedule C with your personal tax returns, this information here will apply.

This post will cover your NAICS code (and what that is, if your mind is already drawing a blank), an overview of your deductible expenses as a tarot professional, and record-keeping. Oh, and it applies only to tarot professionals working in the U.S.

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