Flip-through of the Elemental Power Tarot

I want to start off by saying that I love this deck. The Elemental Power Tarot comes with an impressive guidebook, and Melinda Lee Holm’s artwork is phenomenal. [Oops–inaccurate statement; she’s not the artist, but I’m going to leave that sentence as-is for now, to make a point. Will give correct attribution later in this review.] Production quality is impeccable– the beautiful matte finish, great quality cardstock, the packaging, the full-color guidebook, all of it.

I mean just look at that card back design. I love it. Some reviewers grumbled about the cardstock quality, but I didn’t have any issue with that at all. I’m also digging the unconventional size dimensions of the cards (at least as it goes for tarot decks).

For me, the issue is miscommunications in how the publisher may have set consumer expectations. It isn’t fair to pin the issue on the artist/deck creator, so really accountability rests on whoever was tasked to do the marketing and promotional materials for this deck. Yes I’m being intentionally cryptic for now. You’ll see what I mean soon enough.

Let’s start with how I came to acquire this deck. A fellow tarot friend wanted to put me through a bit of an experiment. He pitched to me: I want to send you a deck, but you have to first promise me you won’t look up any info about it, or read any reviews, or try to find reviewer card images of the deck, okay? The only thing you are allowed to look at before receiving the deck is the publisher’s marketing copy and the sample card images presented on the deck box itself. Okay?

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