The Corporate Tarot by Melanie McCarthy is an incredible tool for employee training that re-polishes the tarot structure so that it might lend itself to the corporate world. Team building, corporate and operational strategic planning, and team brainstorming are big things these days among the midsize to large corporations. Perhaps I may be in an exceptional bubble in the Silicon Valley, but around here, every CEO and ED is looking for an “innovative, creative” way to get their employees to work together more cohesively. What better way to achieve that than through McCarthy’s Corporate Tarot?
Photographs with a corporate aesthetic illustrate this deck. I love the “stock photo” vibe here, honoring the frequent use of stock photos in corporate documents and marketing materials. Of course, I also love the diversity, which is subtle, seamless, and well done. Each card is assigned a keyword, one that represents a factor for corporate success (or hindrance to corporate success, e.g., “Conflict” or “Negativity,” etc.).
Another beautiful feature of the deck are the card backs. Each one is different and I believe they can fit together like puzzle pieces to create a unified urban landscape. The metaphor there is also clever.