I saw an editor friend’s repost of this Vox article, “Everyone’s a sellout now: So you want to be an artist. Do you have to start a TikTok?” by Rebecca Jennings. It’s about the pressure on authors today to have a preexisting popular platform before publishing a book, or any creative work product for that matter. How well a book sells is determined by how well the author self-promotes. Pertinent to the circles I run in, let’s talk about tarot and witchy books.

Social media influencers have democratized culture, but perhaps have also diluted specialty creative industries. Instead of an experienced, established industry expert who is the gatekeeper of what ought to get published, the consuming public is now collectively the “gatekeeper” determining who The Algorithm will favor. Publishers are yielding to the consumer public opinion, via numbers, on who ought to be published.

Top selling books are not necessarily by the most knowledgeable virtuoso in that field but rather, are by whichever charismatic personality has the most followers on YouTube and TikTok. Therefore, to be a top selling author, you need to cater to that consuming public. It’s not about your resume, curriculum vitae, or credentials; it’s about your personal brand.

Inspired by that article, I thought I’d share my experiences on having to navigate social media, personal branding, and platform building as an author.

Continue reading “Are Personal Branding Pressures on Authors Resulting in Bad Books?” →