
Recently I came across this video essay by a fellow community content creator on YouTube who had some candid critiques of authors, influencers, and content creators from our mutual community. She shared frustrations about seeing a growing disconnect between those who create content and those who consume content, i.e., the audience that supports an author or content creator.
She had a lot of very legit criticism of the present day online creator ecosystem. Bots and AI-generated responses, monetizing parasocial relationships in a way that feels exploitative, the end of peer to peer communications and the rise of transactional relationships, alienating many socioeconomic classes with paywalls, and having assistants manage community spaces rather than the big-name content creator themselves engaging in those community spaces — I hear you. All valid points speaking truth to power. Also, her concerns speak to something deeper– the loneliness and disconnection many of us feel online these days. Where has that sense of fellowship gone?
Though as someone who also writes, publishes, and maintains an online presence, I have some strong feelings about these points, particularly around community engagement and the unrealistic expectations that get imposed on authors and content creators.
I’d like to unpack some of those critiques, not just from that one YouTuber or from that particular video essay, but because what she said reflects a majority view currently held against content creators when they’re not being responsive in their comments section. I want to offer my perspective. But this isn’t a response to that video, no. These are just my reflections on the realities of engagement, from a content creator’s perspective, inspired by the points she raised in that video.
Continue reading “Are Authors and Content Creators Obligated to Engage?” →