Copyright Cease and Desist Letters for Tarot Professionals

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You are a tarot professional and like all other tarot professionals doing business in the 21st century, you’re on the Internet. You have a great web presence. You have cool content up.

And then this happens: You spent hours over the weekend writing content for your website and poured so much of your knowledge and effort into it. Or you went through the trouble of getting exclusive licenses to use cool photographs for your site. And now suddenly, a lesser tarot professional has ripped your stuff off your site and posted it on his own page. Your jaw hits the space bar on your keyboard.

What do you do?

You send out a C&D, fool.

Cease and Desist Demand Letters

A cease and desist demand letter (often referred to as a C&D) is basically a strongly-worded letter to someone requesting that they stop doing something that they shouldn’t be doing. It’s often used to get the legal ball rolling in defamation cases (libel, slander), alleged infringement of personality rights (such as right of publicity), claims of invasion of privacy, false light, or other claims of misappropriation.

Perhaps the one most familiar to us is the C&D notice sent out for alleged intellectual property infringement. That’s copyright, trademark, and patent, but also use of trade secrets. For the tarot professional, the one likely to be most applicable is the C&D notice for copyright infringement. Defamation and the other misappropriation claims I mentioned come up, too, but that’s for another time. Let’s focus on C&D for copyright infringement today.

C&Ds are often sent out by attorneys on behalf of their clients, and the client pays a couple hundred bucks for the attorney to drop the case file on a paralegal’s desk, who is going to open up a template not unlike the one provided below for your free download, input the applicable client information, and then print it on heavy, creamy, expensive lawyer’s letterhead. What you’re really paying for there, I hope you realize, is that heavy, creamy, expensive lawyer’s letterhead and the scare factor that it causes when someone receives it.

You can just as easily send out C&Ds yourself. It’s going to be less scary to the recipient, I admit, but sometimes that is all it will take to get the infringing material off the web.

Continue reading “Copyright Cease and Desist Letters for Tarot Professionals”

My Review of the Haindl Tarot

Haindl Tarot - 01 Box Package

I heard about the Haindl Tarot not too long ago through the grapevine of tarot readers I know. Yet this deck was first published back in 1990. Hermann Haindl (1927-2013) is a German artist known for his surreal art and incorporation of mythology.

Hermann Haindl in his home, 2009. © Hermann Haindl. Image Source: http://erhard-metz.de/2009/03/22/portraets-hermann-haindl/
Hermann Haindl in his home, 2009. © Hermann Haindl. Image Source: http://erhard-metz.de/2009/03/22/portraets-hermann-haindl/

Rachel Pollack has penned companion books for this deck that come highly, highly recommended by pretty much every tarot practitioner I know. I haven’t dived into them yet, but will. At this stage, I’m interested in connecting with the deck directly to see what I can glean, and then I’ll be consulting Pollack’s books on the Haindl.

Haindl Tarot - 02 Box and Deck

The Haindl Tarot is a truly remarkable deck for any tarot enthusiast to work with.

For the Majors, each card corresponds with a letter in the Hebrew alphabet per Qabalistic tradition, from The Fool as Aleph, Key 1: The Magician as Beth, Key 2: The High Priestess as Gimel, and so on. Each card also corresponds with an Anglo-Saxon rune. At this point in my personal tarot practice, I don’t work much with Hebrew alphabet or rune correspondences in tarot, but the astrological correspondences on the bottom right corners of the cards excite me.

Preview of Select Majors. Click on photo to enlarge.
Preview of Select Majors. Click on photo to enlarge.

The paintings are surreal with subdued, subtle coloring. I’ve filtered these photographs to add greater contrast for clarity purposes, but in hindsight I wish I hadn’t. Now you can’t see the light, ethereal quality of the original coloring. In person, the art is not quite as bold as they seem to appear in these photos. The art seems to mirror the stream of consciousness of our minds, which results in an incredibly powerful and evocative tarot deck to work with.

Continue reading “My Review of the Haindl Tarot”

The Tarot of Loka Deck Review (for Divination)

Tarot Loka 01 Box and Cards Fanned

The Tarot of Loka is designed for game playing, not divination, and that intent is made clear in the companion LWB (little white booklet). However, I hope no one will mind too much if I focus my deck review on using the Tarot of Loka for divinatory purposes, since that is my area of interest.

Inspiration for the deck comes from the fantasy world of Loka, which you can see in another game, Loka: The World of Fantasy Chess. Warriors in four armies, the armies that correspond with the four suits, Fire, Earth, Water, and Air, are at battle, though two suit armies are in alliance versus the other two suit armies. In some ways, the tarot game for Loka as instructed in the LWB reflects that premise.

Tarot Loka 07 LWB Game Rules

The original intent for the Tarot of Loka is a family-oriented card game, for four players. The LWB provides the rules for the game. I’ve found a number of reviews online for Tarot of Loka as a card game, so if that’s what you’re looking for, I’m afraid you have come to the wrong place and I apologize for the inconvenience. Some great reviews of the deck as a game can be found here and here, among others. My review, however, is going to look at the viability of the deck as a divination tool.

I won’t be using this deck for game playing for a silly superstition-sourced reason: I never use a deck, any card deck, for both game playing and divination. It’s one or the other. I can’t remember who “taught” me that, but that was one of the first and earliest “rules” I learned about cartomancy. Is it a silly “rule”? Yes, of course it is. However, call me a closed-minded fool, but I can’t pull myself out of that habit. So, because I do want to be able to use this deck for divinatory purposes, I won’t be playing games with it. So again, my review is focusing on the Tarot of Loka as a divinatory tool, which is not the deck’s intended purpose.

The Tarot of Loka is designed by Alessio Cavatore, an Italian game designer, and illustrated by Ralph Horsley, who does some really incredible medieval style art. The Tarot of Loka began as a Kickstarter campaign and was first published by River Horse Press, though later came to be distributed through Llewellyn.

Tarot Loka 10 Card Samples

The card dimensions are a typical Lo Scarabeo size, about 2.5″ x 4.6″, and as you can see in the above photo, symmetrical along the vertical side, which eliminates reading reversals or having to look at a card “upside down” when it comes up in a reading. They’re bordered dark brown, which looks great on these cards.

Tarot Loka 03 Card Backs

The card backs are not reversible, but it’s a very subtle difference, so not really significant. There are beautiful, ornate medieval-inspired designs with a center medallion that shows the symbols for the four suits of the Minor Arcana connected with the central symbol for the Major Arcana, or trumps. I love the card backs. These backs are exquisitely designed.

Continue reading “The Tarot of Loka Deck Review (for Divination)”

Practice Tips for Tarot Professionals Who Offer Online Services

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This article will focus on practice tips for tarot professionals who offer online reading services. That can mean you advertise or market your tarot reading services on a business website, offer tarot reading services delivered by e-mail or other electronic means, or will in any way be engaged in commercial transactions online with clients or prospective clients. If that sounds like what you’re doing, then you may or may not find something practical in this long, verbose blog post. (Yes, this is another one of those doozy posts by me…)

Continue reading “Practice Tips for Tarot Professionals Who Offer Online Services”

Prisma Visions Tarot: A Deck Review

01 Prisma Visions Tarot - Box Set

Oh gawd I love this deck…!!

When I first saw the Prisma Visions tarot by James R. Eads, I knew I wanted it. Then after I learned more about it, the continuing narrative of the Minor Arcana cards forming four long, exquisite landscapes, and the bold symbolist-surrealist imagery in the Major Arcana, I knew I had to have it.

02 Prisma Visions Tarot - Majors I

I love the bordered Majors juxtaposed with the borderless Minors (shown later). Eads’ art here is a contemporary tribute to French Impressionism and Post-Impressionism, calling to mind Monet, Renoir, Van Gogh, and even some Degas. You can view all the images on the Prisma Visions website, here, though I’ll provide some samples in this review.

03 Prisma Visions Tarot - Box and Cards

I love the flip top box and pretty much the design for every part of this deck and its packaging.

04 Prisma Visions Tarot - Card Back

You have a modernized all-seeing eye on the card backs, and while the card backs are not reversible, I still read with reversals when using this deck.

05 Prisma Visions Tarot - Silver Gilded Edges

The gilded silver edges are an exquisite detail. You’ve got a thick, heavy, and durable cardstock here, so the cards are thicker than traditionally published tarot decks. I do love the thicker cardstock. There is a semi-gloss finish to the cards. It’s not the full on glossy of, say, typical Hay House oracle decks, and it isn’t the papery matte finish that I tend to prefer.

06 Prisma Visions Tarot - Majors II

Continue reading “Prisma Visions Tarot: A Deck Review”

The Llewellyn Tarot: A Classic, Versatile RWS Deck

LlewellynTarot_0BoxSet

I’m always looking for RWS-based tarot decks that I can recommend for beginners who aren’t visually ready for the original RWS, and I’ve found one: the Llewellyn Tarot by Anna-Marie Ferguson and published by Llewellyn Worldwide. This deck has climbed up to my top five recommended beginner tarot decks or, heck, anyone interested in the Wales and Welsh culture of the Middle Ages.

LlewellynTarot_2DeckandBook

The deck comes with a really comprehensive 5″ x 8″ guidebook that does a good job introducing tarot to the beginner but also has so much traditional Welsh folklore and mythology that I found it to be an incredible read, and should be equally enlightening to any seasoned tarotist. The cards themselves are 3.125″ x 4.5″, with thick borders all around. I’ve seen many tarot readers trim their copy of this deck and I’ve got to say, it looks a lot better trimmed.

LlewellynTarot_3CardsCloseup

The soft watercolor paintings by Ferguson (of the Arthurian Tarot fame) transport the Rider-Waite-Smith imagery to medieval Wales, bringing to life Celtic legends, deities, and mythic figures. Although it is a distinctly different style from Kris Waldherr‘s art, something about Ferguson’s work here reminded me of the Goddess Tarot.

Continue reading “The Llewellyn Tarot: A Classic, Versatile RWS Deck”

Way of the Horse Oracle Deck Review

Way of the Horse 01 Book Deck Set

Way of the Horse: Equine Archetypes for Self-Discovery is a magnificent oracle deck by Linda Kohanov with paintings by Kim McElroy. The set is published by New World Library, a California-based New Age independent publisher that has published the likes of Joseph Campbell before.

I love horses. I always have. As a kid, I got this how-to-draw book on horses and I lugged that book and a sketchpad everywhere until I mastered– okay, “mastered”– the art of drawing horses. I then ended up marrying Hubby, who was born in the year of the Horse per the Chinese zodiac. So the spirit of horses and I have a thing.

Way of the Horse - Box Set

Thus, it’s no surprise that I connected to the Way of the Horse oracle deck right away. It’s also a beautifully packaged book and deck set. Good job, New World Library! Wow. What an absolutely magnificent product to behold.

Way of the Horse 02 Side View

The box set includes a slot for the hardcover book, a book that has that 1980s library book vibe to it, or at least that’s my impression. Then the back half slot opens up (and closes magnetically) to reveal the deck.

Way of the Horse 03 Deck View

Continue reading “Way of the Horse Oracle Deck Review”

Tarot Pink, a Collaboration Deck: My Two of Wands

Tarot Pink Promotional Banner by Roxi Sim
Tarot Pink Promotional Banner by Roxi Sim, Creator of the Pearls of Wisdom Tarot

Tarot Pink for Cancer is a collaborative tarot deck project organized by Ron Leong, founder of Tarot eCards, a digital app for storing electronic versions of whole tarot decks on your smartphone. The mission of the collaborative tarot deck project is to raise funds for breast cancer research. The concept is to reach beyond the tarot community and introduce tarot to the greater public as a tool for emotional, spiritual, and physical healing, with a focus on fighting breast cancer.

The theme of the deck is “Tarot Pink,” with an emphasis on the tarot’s ability to inspire, empower, and support in a person’s physical wellness journey. Although the financial cause is dedicated to breast cancer research, the deck itself is keyed to all forms of physical healing and the path to wellness. The color pink evokes that healing, compassion, empathy, and soft, understanding, non-judgmental support.

You’re going to want to get this deck. Mary Greer is writing an introduction in the guidebook. You’ve got contributions from some of the biggest names in the tarot world: Robert Place of Alchemical Tarot and Tarot of the Sevenfold Mystery; Ciro Marchetti of Gilded Tarot and Legacy of the Divine; Eric Dunne of Tarot Illuminati; Marie White of The Mary-el Tarot; Kris Waldherr of The Goddess Tarot; Pamela Steele of Steele Wizard Tarot; Mary Griffin of The Hezicos Tarot; Emily Carding of The Transparent Oracle and Tarot of the Sidhe; Roxi Sim of Pearls of Wisdom Tarot; Major Tom Schick of Major Tom’s Tarot of Marseille; James Ricklef of Tarot of the Masters; Carrie Paris of the Magpie Oracle; J. R. Rivera of Beautiful Creatures Tarot, and oh my goodness, so many more.

You are going to recognize a lot of the names on the contributors list. Tarot Pink will be available as both a mobile app. and a printed deck. The app. will be available as early as July, 2015 and the printed deck available in September, 2015. Please support our efforts over at Indiegogo and please help share news of this deck and our fundraising via social media with #TarotPink.

This is definitely going to be a keepsake deck. A lot of incredible folk have infused these cards with the kind of positive, empowering Qi energy that would help in any path to healing, so use it for yourself, use it for those reading the cards for their healing journey, get it as an inspirational gift for someone, or heck, get it as a collector’s deck. Considering the kind of efforts that have been devoted to the creation of Tarot Pink and the practitioners who’ve worked on it, this deck is going to vibrate at a very cool higher frequency, if you ask me.

If nothing else, please get the tarot app for your smartphone. It’s only a $2 donation. Do it! That is less than your morning cup of joe!

I was so honored and red with delight when Ron invited me to contribute to this amazing project. I hope by sharing about my card contribution, you’ll be inspired to go out and read about all the other amazing tarot people and artists and what they’ve done for this deck. And then, of course, actually get a copy! I’m not sure I have the authority to show you other works, so I won’t, but you have to go searching for them. My below doodle looks rinky-dink compared to what others have done. AH-MAZING! stuff.

two_of_wands
Go forth to plan out an ambitious future. You are called to aspire for the horizon beyond. The orb symbolizes healing and the power that love has for overcoming obstacles. Gaze into that orb and you will see: you walk the path of a soldier. Progress.

The caption underneath the card image is the card meaning blurb that will be accompanying the smartphone app version of the deck. The deck’s accompanying guidebook will have a longer description, which I’m providing after the jump. Continue reading “Tarot Pink, a Collaboration Deck: My Two of Wands”

9 Easy Ways to Increase Publicity for Your Professional Tarot Services

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Hey you, budding tarot professional, you. Trying to figure out how to get the word out about the tarot business you just launched? Looking to work for hire as a tarot professional but the concept of PR and marketing intimidates the crap out of you? Here are 9 easy ways you can start. You can do all 9 of these this week, right now, I promise.

So. Treat this post as a checklist. Don’t know where to start with your PR and marketing? Start here, 1 through 9. Complete all of these and you’ll be off to a fantastic start. [This is kind of assuming you’ve already done the social media basics, like gotten your own domain name URL, created a Facebook page for your new business, and created a Twitter or Instagram account.]

Continue reading “9 Easy Ways to Increase Publicity for Your Professional Tarot Services”

XIII Tarot by Nekro: Deck Review

XIII Tarot - 01 Box Cover

The XIII Tarot by Nekro, published in 2014 by Fournier/Lo Scarabeo (and distributed in North America by Llewellyn) is a Gothic-inspired art deck with ornamental detailing, intense, evocative emotion, and a macabre motif. The art is in grayscale, with select sections of each card digitally enhanced a brilliant red.

The audience for the XIII Tarot deck is going to be aficionados of dark/gothic tarot decks, though without illustrated pips, it’s going to be better suited for Marseille readers.

XIII Tarot - Unillustrated Pips

Many of the reviews for the deck that I read on Amazon complain about the non-illustrated pips, but that didn’t bother me. You just have to know what you’re getting, as a deck buyer. In the context of Nekro’s highly detailed artwork, I like the non-illustrated pips. Illustrated pips, given Nekro’s highly detailed art work, along with the already highly detailed Majors might have been overkill.

Notice how the Majors stand out in a reading spread with the XIII Tarot.
Notice how the Majors stand out in a reading spread with the XIII Tarot.

When the cards are set out in spreads, the images on the Majors step forward beautifully, the Courts speak to us in their respective voices, and the pips provide supplemental information. For me, the deck reads quite well, but I see how visual-spatial-right-brained readers are going to prefer the illustrated pips that you might find in other Gothic decks like the Dark Grimoire Tarot by Michele Penco also by Lo Scarabeo, or the Bohemian Gothic Tarot by Alex Ukolov and Karen Mahony, which sadly, is now out of print (I believe).

Continue reading “XIII Tarot by Nekro: Deck Review”