If you’re not a very disciplined, organized, love-to-do-research, always-did-your-homework Type A personality with strong Virgo vibes, then skip this blog post entirely and do not try to DIY intellectual property law. Hire an attorney.
Even if you are all that, this is not legal advice. I am not your attorney. This is a free-for-all blog post you came across on the internet, on a website about fruity-tutti metaphysical arts no less, so if you leave with even a few nuggets of insight to get you started on the right track, call it a win. Which is to say, do not blissfully rely on what I’ve said here. Apply critical thinking.
But… For an attorney to do the due diligence, put together the application, and steer your trademark through registration with the USPTO, it can cost around $2,500 if it’s a simple, un-problematic trademark. And if you’ve got unique circumstances or someone ends up challenging your mark, then the fees will skyrocket out of control.
If that sounds like way more than you’re willing to spend, well the good news is technically you can file a trademark without a lawyer. Yes, technically it can be DIY, though that comes with quite a bit of risk. If you do it wrong, your application will get rejected, you won’t get your trademark registered, and you will be out of pocket the $250 or $350 you paid for the filing fee (no refunds).
Nevertheless, I’ve always been a do-it-yourself (DIY) type and if you’re kinda like that too, and you are willing to roll up your sleeves and do a lot of research, homework, and study yourself, and you accept the risks of DIY trademark registration, then maybe you don’t need to hire a lawyer or take your chances with one of those discount run-of-the-mill legal services websites. Maybe you can shoot your shot and try to register your trademark on your own.
Here are the basics.
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